China strives to build stronger rural tourism

Must read

9 notorious armed robbers arrested in Niger state

The Niger State Police Command has arrested nine notorious armed robbers and recovered vehicles, arms and ammunition.  Spokesperson of...

Why Meeting With Judiciary, Parliamentary Workers Failed To Hold – FG

The meeting with the leadership of the Judicial Staff Union of Nigeria (JUSUN) and the Parliamentary Staff Association of Nigeria (PASAN) was...

20th National Sports Festival: SWAN applauds Sports Minister

Sports Writers Association of Nigeria (SWAN) has applauded the Minister of Sports and Youth Development, Mr. Sunday Dare for his contributions to...

COVID- 19: FCT Minister commissions N2m molecular Diagnostic laboratory

By Joyce Remi- Babayeju Minister of the Federal Capital Territory, FCT, Malam Muhammad Musa Bello has commissioned the new...

 

By Yin Jie, People’s Daily Overseas Edition

China’s rural tourism embraced rapid development in recent years.

In 2019, over 300,000 entities running agritourism businesses had been established in the country, generating total revenue of 850 billion yuan ($130.28 billion). Last year, rural tourism created 11 million jobs and benefited over eight million rural households.

Rural tourism destinations also saw huge numbers of visitors during this year’s Spring Festival holiday.

To keep the authentic rural features is what many regions trying to do when developing rural tourism. At present, China’s rural tourism sector is becoming more subdivided and characteristic, with higher quality.

READ  Bullying practices to maintain hegemonyonly makes U.S.utterly isolated

Recently, the Ministry of Agriculture and Rural Affairs (MARA) noted that it will further optimize the rural tourism industry and build a batch of high-quality projects.

According to Zhou Yezheng, deputy director of MARA’s Department of Rural Industries, 400 villages and townships have been selected for the demonstration of the “one village, one product” project aiming at boosting local industrial development, which will help foster contiguous development. Besides, the country also issued a list to recommend featured rural products and craftsmen, as a way to help rural areas market their featured industries.

Feng Xi, after working in Shanghai for two years, decided to go back to his hometown in Jiuhuashan, east China’s Anhui Province. Helping his parents with his family’s agritainment business at first, Feng sensed the bright prospects of rural tourism, and persuaded his parents to upgrade their facilities and launched online services of customized tours.

“Most of the visitors come here for leisure activities and to spend holidays, so I hope I can offer them more personalized services,” Feng said.

READ  China’s victory against poverty appreciated

Apart from providing tour services, Feng is also cooperating with a few young people around him to sell local specialties online. During this year’s Spring Festival holiday, they for the first time livestreamed the scenery of Jiuhuashan Mountain.

Envisioning a bright future of rural tourism, more and more young entrepreneurs like Feng are going to the countryside to start their businesses. The new business philosophies and development modes they brought are huge wealth for the country to develop rural tourism.

READ  Night consumption lights up China’s economic recovery

To attract more high-level professionals in the cultural and tourism sector is an inevitable step for the upgrade of China’s rural tourism. Huang Xihua, a deputy to the National People’s Congress and general manager of Guangdong Provincial Tourism Holdings Co., Ltd., proposed that the country establish an institution of higher learning of rural revitalization to cultivate more professionals for rural tourism.

Copyright DAYBREAK.

All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from DAYBREAK NEWS.

More articles

Latest article

9 notorious armed robbers arrested in Niger state

The Niger State Police Command has arrested nine notorious armed robbers and recovered vehicles, arms and ammunition.  Spokesperson of...

Why Meeting With Judiciary, Parliamentary Workers Failed To Hold – FG

The meeting with the leadership of the Judicial Staff Union of Nigeria (JUSUN) and the Parliamentary Staff Association of Nigeria (PASAN) was...

20th National Sports Festival: SWAN applauds Sports Minister

Sports Writers Association of Nigeria (SWAN) has applauded the Minister of Sports and Youth Development, Mr. Sunday Dare for his contributions to...

COVID- 19: FCT Minister commissions N2m molecular Diagnostic laboratory

By Joyce Remi- Babayeju Minister of the Federal Capital Territory, FCT, Malam Muhammad Musa Bello has commissioned the new...

FG To Electrify 200 Healthcare Centres, 104 Unity Schools – Power Minister

The Federal Government has concluded plans to embark on a programme to electrify 200 Primary Healthcare Centres and all the 104 Unity...