Internet fuels innovation for China’s film and television products

Must read

Former US Vice President Walter Mondale Dies At 93

Former US Vice President Walter Mondale, a liberal icon who famously told voters to expect a tax increase should he win the...

Police Rescue 19 Children, Seven Others In Edo

The Edo State Police Command in collaboration with the vigilante group has rescued 26 victims suspected to have been trafficked from Ebonyi,...

FIFA Disapproves Of Super League – Infantino

FIFA president Gianni Infantino said on Tuesday there is “no doubt whatsoever” that football’s world governing body “disapproves” of the proposed European...

EFCC Belongs To All, Not For Anybody – Bawa

The Economic and Financial Crimes Commission (EFCC) belongs to all Nigerians and not to anybody. This is according to...

By Zhu Chuanxin, People’s Daily

China’s film and television industry has been deeply integrated with theinternet in recent years. While online video platforms have become an important channel for the broadcasting of films and TV programs, film and television products also constitute a major part of the contenton internet platforms.

The application of internet thinking and technologiesis profoundly altering the forms of presentation, creative ideas and production practice of film and television art, and big data mining has proven effective in the development of film and television projects.

With the help ofquantitative analysis of various types of big data, film and television makers are able to gain insights into the demands of the market, create a portrait of the target audience, determine the purpose and theme of products, optimize scripts, decide the style of images, music and editing, and find suitable directors and actors.

READ  Beijing’s services is reviving following COVID-19 containment

In The Longest Day in Chang’an, a famous web series in China, the actor playing the leading role “Zhang Xiaojing” was selected using artificial intelligence (AI) and big data based on comprehensive evaluation of the looks of actors, their resemblance to the role, as well as their performance in previous works.

Many online platforms have introduced intelligent script evaluation systems, which could automatically usea curve to show the development of the plots andconflicts in a script, and help verify whether the story has been appropriately designed.

It is a routine for many film and television projects to formulatetargeted and differentiated communication strategies based on the characteristics of users.

Compared with television broadcasting, internet platforms can better recommend individualized film and television content to users according to their ages, genders, regions, and occupations.

READ  Domestic flights see 90% rebound in July, full-year outlook improves

Relevant technologies, which enable platforms to bring content to users with the help of algorithm and save users the trouble of searching for content, have been widely adopted, particularly by short video platforms.

Meanwhile, onlinefilm and television productsare increasingly integrated with literature, education, e-commerce, cultural tourism, games and other fields.

The Chinese web series Cross Fireshowed close interactions with a game with the same name; Once Upon A Bite, a popular food docuseries in China, has joined hands with brands from various sectors; Chinese short video platforms, such as Douyin and Kuaishou, have added functions to their apps to allow users to place orders for goods while watching videos. Such crossover cooperation helpsfilm and television industry further extend the industrial chain.

READ  BRI a functional machinery in global economic recovery: Sri Lankan expert

Internet platformsare also able to monitor the broadcasting of film and television content throughout the entire process and provide feedback forcontent reproduction.

Online platforms can collect data from users in real time, and adjust the content layout timely through the viewing behaviors of users such as searching, fast forwarding and rewinding, and adjusting the pace up or down, and their evaluation shown by bullet screens, ratings, comments, and forwarding.

Internet means and information technologyare supposed to support, instead of deciding, the development of film and television industry.

It is necessary to stay alert to and prevent artistic production that depends merely on technology, data, and marketwhile ignoring therules ofliterary and artistic creation.

With the deepening application of 5G, AI, cloud computing and other technologies, traditional film and television industry will be upgraded toward more intelligent production, and witness systematic improvement in the production mechanism, organizational structure, and process tools, which makes it more important to make good use of the internet to bring about development opportunities and innovation drivers for the industry.

READ  U.S. sanctions against Hong Kong doomed to fail

Copyright DAYBREAK.

All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from DAYBREAK NEWS.

More articles

1506 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest article

Former US Vice President Walter Mondale Dies At 93

Former US Vice President Walter Mondale, a liberal icon who famously told voters to expect a tax increase should he win the...

Police Rescue 19 Children, Seven Others In Edo

The Edo State Police Command in collaboration with the vigilante group has rescued 26 victims suspected to have been trafficked from Ebonyi,...

FIFA Disapproves Of Super League – Infantino

FIFA president Gianni Infantino said on Tuesday there is “no doubt whatsoever” that football’s world governing body “disapproves” of the proposed European...

EFCC Belongs To All, Not For Anybody – Bawa

The Economic and Financial Crimes Commission (EFCC) belongs to all Nigerians and not to anybody. This is according to...

INEC To Blacklist Political Parties Over Violent Congresses

The Independent National Electoral Commission (INEC) says it will blacklist political parties unable to conduct peaceful congresses and primaries.