Mavin Records founder and ace music producer, Michael Collins Ajereh, popularly known as Don Jazzy, has sparked fresh conversations in the music industry after describing Afrobeats as still a “baby genre” despite its global success.
According to Daily Post, Don Jazzy shared his thoughts in a detailed post on X on Friday, noting that although Afrobeats has achieved massive international recognition, it is still evolving, and those within the space must continue to learn and adapt.
“This our beloved Afrobeats is still a baby genre in the grand scheme of things. We are all still learning every day as the game is ever changing,” he wrote.
The producer also drew attention to the rising cost of producing and promoting music in Nigeria. He recalled a time when spending ₦20 million on a music video was considered extravagant, compared to today when some artistes reportedly spend over $100,000 on a single video. He attributed this shift to Afrobeats’ global expansion and the growing demand for high-quality content.
Don Jazzy stressed the importance of humility and learning from others who have excelled in areas one has not yet explored.
“If Burna tells me what it takes to do multiple international stadium shows, I will take notes because I never run am before,” he said.
“If Dangote tells me what it cost to build a refinery in Lagos, I will learn from him.”
While emphasizing openness to learning, the music executive also pointed out that his experience in running a record label in Nigeria is extensive. According to him, upcoming industry players should be willing to learn from those who have successfully navigated the space.
“If I tell you how to run a successful record label in Nigeria, I will advise you take notes—even if na small note—because we no plenty wey don run am,” he added.
Don Jazzy’s remarks have since generated widespread discussion among fans, industry stakeholders, and emerging artistes, many of whom agree that while Afrobeats enjoys global acclaim, it must continue to grow structurally, economically, and professionally to ensure long-term sustainability.
