By Ogenyi Ogenyi,Uyo
Champion breweries Plc has taken a great leap in its efforts to assume leadership of the beverage market with the unveiling and launching of three new products.
They include Champion Larger Beer with ginger extracts, Champ Malta with butter cookies flavor and Champ Malta with tiger nut.
Speaking at the ceremony last weekend in Uyo, former governor of Akwa Ibom Obong Victor Attah extolled the managerial dexterity of the management which has relaunched the company on the steady path of progress over the years.
According to Attah whose administration resuscitated the then ailing brewery in the early 2000 before its commercialization, “what brandy is to France, what whisky is to Scotland and what Guinness is to Dublin, Ireland should be what Champion Larger beer should be for Akwa Ibom. Thus, Champion beer should take center stage in every function in Akwa Ibom State.
“I also want to recommend Champion Breweries products to be the official drink in Akwa Ibom. It is my favorite drink and I also wish to appeal to every agency of government that needs beverages for ceremonies to priorities Champion products.” He stated.
Earlier before the unveiling of the new products, the Chairman, Board of Directors of Champion Breweries Plc, Dr Elijah Akpan expressed happiness at the astronomical progress made by the management of the company over the years, stressing that with the introduction of the new products, the champion brand would take over the beverage market.
He disclosed that the Champion Beer is already acknowledged worldwide when the beverage came as second-best taste beer at an international event and extended his sincere gratitude to the consumers and distributors across the country for their unparalleled support for the brand.
Earlier in an opening speech, General Manager of the Company, Dr. Inalegwu Adoga, stated that with the launching of the three new products, they are set to redefine the dynamics of alcoholic and non-alcoholic beverages in Nigeria.
According to Adoga, “at Champion Breweries Plc., we consistently strive for excellence and innovation in all our processes. We believe that great achievements are born out of relentless efforts and a vision to create something extraordinary.
“Today, we are proud to unveil these three new products, each carefully crafted to cater to the diverse tastes and preferences of our cherished customers.
“As we celebrate this launch, it is important to acknowledge the tremendous effort put forth by our talented and dedicated employees. Their passion for excellence and unwavering commitment to quality has made these new products possible.”
He maintained that Champion Breweries Plc, is committed to brewing a better future and would continue to uphold its sterling values of passion for customers and consumers, courage to dream and pioneer, care for people and planet and enjoyment of life.
“These are the values that have made us a symbol of excellence in the ever-dynamic market. We will remain steadfast in our drive for customer satisfaction, product innovation, and community development”.
In their goodwill message, the Manufacturers Association of Nigeria (MAN) led by its chairman for Akwa Ibom and Cross River States, Mr Akin Oyediran eulogised the management of Champion on the latest milestone, describing them as good team players.
