x

Here are five key points to know about the ongoing Google antitrust trial

By Daniel Edu

1. Google’s Investments to Protect Search Monopoly: During the trial, it was revealed that Google makes substantial payments, estimated at around $10 billion annually, to ensure that its search engine remains the default option on smartphones and web browsers. Witnesses from companies like Verizon, Samsung, and Google itself testified about these payments. The CEOs of privacy-focused search engines, DuckDuckGo and Neeva, argued that these defaults have a detrimental impact on their businesses, with Neeva ultimately shutting down.

2. Influence of Google’s Search Dominance on Advertisers: Google’s search dominance has translated into significant clout in the advertising market. Google executive Adam Juda explained that the company uses a formula to determine Long Term Value (LTV) when placing ads in front of users, considering factors like ad quality. However, advertisers are not informed of their LTV, and Google employs “tunings” to adjust ad prices. This has led to higher advertising prices over the past decade. Google’s vice president and general manager of ads, Jerry Dischler, revealed that the company earned over $100 billion from search ads in 2020.

3. Google’s Vast Search Queries as an AI Advantage: Microsoft CEO Satya Nadella testified that access to a large volume of search queries, as Google has, can greatly benefit artificial intelligence (AI) development. Nadella suggested that Microsoft, if equipped with such data, could improve its search engine Bing and potentially dominate in the field of AI. He emphasized that AI development requires significant computing power and extensive training data.

4. Google’s Defense No. 1: Quality Attracts Users: Google’s primary defense has been that its search engine’s popularity is not solely due to anticompetitive practices but rather because of its quality. The company argues that users are satisfied with its services, and if dissatisfied, they have the option to switch to alternatives. Apple’s senior vice president of services, Eddie Cue, praised Google’s search and indicated that discussions with Microsoft and DuckDuckGo, which uses Bing searches, did not meet their standards.

5. Google’s Defense No. 2: Default Status Isn’t Everything: Google’s lawyers have contended that being the default search engine does not guarantee user loyalty. They cited examples of Microsoft becoming the default on certain devices in the past, but users still opting for Google. John Schmidtlein, Google’s lead lawyer, highlighted that users will choose their preferred search engine based on their experiences and satisfaction, regardless of defaults on devices.

Hot this week

Editors Urge Government To Create Safe, Enabling Environment For Journalists

· Ask security agents to find missing Vanguard journalist As...

EXCLUSIVE: Buhari orders probe of Isa Funtua, AMCON over keystone and Etisalat

Following the controversy generated by the leading opposition party,...

6 Signs your boyfriend thinks you are ugly -Take note of No. 2

They say there are three kinds of people; the...

2023: South-East, Middle Belt Forum Endorses Peter Obi

The South-East and Middle Belt Forum has endorsed the...

Senator Wamakko Launches Second Phase of Empowerment Program to Support Constituents

By Muhammad Ibrahim, Sokoto Senator Aliyu Magatakarda Wamakko, representing Sokoto...

Bayelsa Launches Tinubu’s Renewed Hope Scheme

By Amgbare Ekaunkumo, Yenagoa The Community Peace and Development Initiative...

Another Tragic Boat Accident in Sokoto Claims 6 Lives, 3 Missing, 19 Rescued

By Muhammad Ibrahim, Sokoto A tragic boat mishap occurred in...

NPA MD Dantsoho Accused of Breaching EFCC Agreement Over ₦57bn Contract Scam – Contractor

By Achadu Gabriel, Kaduna The Managing Director of the Nigerian...

Challenges of Street Begging: Expert Advocates Capacity-Building Training for Children

By Achadu Gabriel, Kaduna Development expert and philanthropist, Mr. Mohammad...

NULGE Urges L.G Workers to Double Efforts in Service Delivery

By Jabiru Hassan The Chairman of the Nigeria Union of...

President Tinubu Committed to Inclusive Prosperity for All Nigerians – Umahi

…Says South East Will Reciprocate with Support for Tinubu’s...

Bichi Pensioners Elect New Executives

By Jabiru Hassan The Bichi Local Government chapter of the...
spot_img

Related Articles

Popular Categories

spot_imgspot_img