By Ogenyi Ogenyi,Uyo
The Nigerian Institute of Public Relations (NIPR) has reiterated the need for effective communication in leadership, citing it as a major problem facing the country.
President and Chairman-in-Council of the institute, Dr Ike Neliaku who stated this Tuesday at the opening cf the NIPR Week 2025 in Uyo, aaid effective communication remained crucial for building a prosperous Nigeria.
“Lack of effective communication is a major problem of leadership in Nigeria. We can build a prosperous Nigeria, together, if we work collaboratively.” Neliaku said
The NIPR President also used the occasion to announce that Nigeria would host the 2026 World Public Relations Forum, which is expected to bring together public relations practitioners from around the world.
Minister for Information and National Orientation, Alh. Mohammed Idris in his address assured Nigerians that the renewed hope agenda of the current administration is paving the way for a robust economic recovery.
“The two years of the Tinubu administration have shown significant progress, including the allocation of N1.5 trillion to revamp the Bank of Agriculture,” Idris said.
He therefore appealed to public relations professionals to key into ongoing efforts and reforms to rebrand the nation’s reputation and attract investors into the country .
Governor Umo Eno, represented by his deputy , Sen. Akon Eyakenyi highlighted the importance of public relations in economic development saying,”I believe public relations practitioners can work collaboratively with the larger media to market our nation,” she said.
Reflecting on the theme of the Nigerian Public Relations Week 2025, “Harnessing Public Relations for Nigerian Economic Relations.” the host Governor expressed optimism that public relations practitioners can play a crucial role in building a better Nigeria by working with government and investors to positively project the country.
High-points of the event were posthumous awards to three distinguished Nigerians, including the late LOC Chairman of NPRW25, Dr Uduak Obot in recognition of their contributions to Nigeria’s reputation, and the inauguration of the body of Advisors of Nigeria Reputation Management Group, led by Dr John Momoh as Chairman, Muhammed Kudu Abubakar- Inaugural Secretary and Bashiru Adenuyi, CGC – Vice Chairman.
