x

Nollywood Dominates on TikTok in Africa

By Milcah Tanimu

TikTok, the popular short-form video platform, has recognized the significant impact of Nigeria’s Nollywood industry and honored it with a month-long celebration in November. The platform showcased the influence of Nollywood through success stories from key figures and publishers who have excelled on TikTok. The month culminated in the Nollywood Summit on November 23, where TikTok highlighted the power and creativity of the Nigerian film industry.

During the summit, 100 key stakeholders, including publishers, media representatives, studios, and performers, gained insights on utilizing TikTok for global success. The platform has played a crucial role in promoting Nollywood, with the Nollywood hashtag amassing over 6.9 billion video views and more than 280,000 published videos. This success positions Nollywood as a rising star in the global movie industry, potentially rivaling Hollywood and Bollywood in popularity and success.

Renowned Nigerian actors and creators, including Eso Dike, Jim Iyke, Kate Henshaw, and Chidi Mokeme, emphasized the platform’s role in connecting with a broad and varied audience globally. TikTok’s unique features and global reach offer Nollywood stakeholders the opportunity to increase visibility, drive engagement, and attract new opportunities for collaborations and monetization.

The Nollywood Summit on TikTok serves as a testament to the platform’s commitment to supporting and empowering the Nigerian film industry, providing a platform for its talented individuals to showcase their creativity on a global scale.

Hot this week

Editors Urge Government To Create Safe, Enabling Environment For Journalists

· Ask security agents to find missing Vanguard journalist As...

EXCLUSIVE: Buhari orders probe of Isa Funtua, AMCON over keystone and Etisalat

Following the controversy generated by the leading opposition party,...

6 Signs your boyfriend thinks you are ugly -Take note of No. 2

They say there are three kinds of people; the...

2023: South-East, Middle Belt Forum Endorses Peter Obi

The South-East and Middle Belt Forum has endorsed the...

Alia Hits The Over Drive, Hires Labaran Maku-2027 Coalition Leader As Media Consultant

By Joe Ngbede Benue State Governor Hyacinth Alia has once...

Defamation Case: Suspended Senator Natasha Akpoti-Uduaghan to Appear in Court Tuesday

Suspended Senator representing Kogi Central, Natasha Akpoti-Uduaghan, is expected...

Nigerian Stock Market Gains N3.9 Trillion in May Despite Global Uncertainty

Investors in the Nigerian stock market recorded a remarkable...

Mokwa Flood: Death Toll Rises to 153 – NSEMA Confirms

The Niger State Emergency Management Agency (NSEMA) has confirmed...

Dhul Hijja: FCT Pilgrims Admonished To Deepen Worship During Sacred Days

By Joyce Remi-Babayeju Pilgrims from the Federal Capital Territory (FCT)...

Education Secretariat Absorbs FCT Schools From Religious Indoctrination

By Joyce Remi-Babayeju The Federal Capital Territory, Education Secretariat of...

Water Plants Rehabilitation, Reason for FCT Water Shortage , Wike Explains

By Joyce Remi-Babayeju The Minister of the Federal Capital Territory...
spot_img

Related Articles

Popular Categories

spot_imgspot_img