x

Reputation, a relay race, delicate, perishable, says NIPR president

By Patrick Wemambu

President, Chairman of Council, Nigerian Institute of Public Relations, Dr. Ike Neliaku, has described reputation as a relay race which is highly delicate and easily perishable.

Making the remarks Tuesday during the Unveiling of the Nigeria Reputation Management Group (NRMG) at the Ministry of Foreign Affairs in Abuja, Neliaku maintained that as important as reputation is, it is not easily attained.

Hear him; “It comes with a lot of hard work, careful design, deep foresight, skillful planning, and strategic implementation of well orchestrated programmes and actions…While it takes a long time to build, it takes a short time to be damaged. In sharing his journey of life, Warren Buffet reveals that it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

Rapsodizing about Nigeria’s biggest possible Transformation Pillar and Driver – The Reputation Project, the NIPR helmsman expressed optimism that the unveiling of the professional, private sector-led platform would harness and manage Nigeria’s reputation capital as one of its most valued assets. On the NRMG platform, attendees learnt that it was designed to be very inclusive with the NIPR Young Practitioners Hub (YPH) already initiating the STRIVE peer review Campaign – using online and offline activities to boost reputation.

Commenting on the three important tripods on which the core trajectories of the reputation journey rests, Dr. Ike Neliaku mentioned the Honourable Minister of Foreign Affairs and his Information and National Orientation counterpart who both oversea the respective foreign and domestic reputation assets of the nation.

He continued; “But there is another component, perhaps even more potent. Research has shown that private sector entities have contributed so much in promoting and enhancing the reputation capital over the years till present. Be it in the academia, technology, entertainment, sports, banking, finance, fashion and even culinary arts, Nigerians and Nigerian companies have excelled and in some cases, become the main reason that Nigeria is respected. These are assets that must be carefully harnessed and harvested for the benefit of the Federal Republic of Nigeria.”

Harping on the critical role played by the private sector in enhancing the corporate reputation of Nigeria, the consummate public relations practitioner stressed that the choice of a highly respected, charismatic, unassuming, influential and successful personality in the person of Dr. John Momoh, OON, NPOM, to chair the very important event was very strategic.

He further said the nomination of Engr. Mansur Ahmed, FNIPR, former Director General of Nigeria Economic Summit Group and Immediate Past President, Manufacturers Association of Nigeria; as well as other private sector reputation pillars present was deliberate.

Dr. Neliaku ended on an informational note; “As we unveil this high profile vehicle for Nigeria’s reputation renaissance, may I quickly use this opportunity to draw attention that the NRMG will need a befitting operational base. We wish to be called, ‘Nigeria Reputation House’…I wish to appeal to the Hon Ministers of Information and National Orientation, his brother of Ministry of Foreign Affairs, and any other organisation or individual, to support us to secure a befitting building for this important purpose.”

Hot this week

Editors Urge Government To Create Safe, Enabling Environment For Journalists

· Ask security agents to find missing Vanguard journalistAs...

EXCLUSIVE: Buhari orders probe of Isa Funtua, AMCON over keystone and Etisalat

Following the controversy generated by the leading opposition party,...

6 Signs your boyfriend thinks you are ugly -Take note of No. 2

They say there are three kinds of people; the...

2023: South-East, Middle Belt Forum Endorses Peter Obi

The South-East and Middle Belt Forum has endorsed the...

INEC Collapses Plans to RecallSenator Natasha in Kogi

By Noah Ocheni, LokojaThe Independent National Electoral Commission, (INEC)...

BREAKING: Renewed Hope Proactiveness In Tackling Emergencies Commended.

By Jabiru Hassan.Less than 24 hours of the sad...

INEC Rejects Petition to Recall Senator Natasha in Kogi,

By Noah Ocheni, LokojaThe Independent National Electoral Commission (INEC)...

Delta 2027: No Vacancy In Govt House, says Guwor

By Anne Azuka Speaker, Delta State House of Assembly, Rt...

Rainstorm destroys over 70 houses  in Langtang South LGA of Plateau

By Isreal Adamu, Jos No fewer than 70  houses and...

Plateau govt fumes as gunmen kill 10 persons in Bokkos LGA 

By Israel Adamu,Jos At least, 10 persons were killed on...

SOSG seeks partnership to revive moribound industries 

By Muhammad Ibrahim, Sokoto Gov  Ahmed Aliyu says his administration...

Governor Skkoto bags ANCOPS’s Excellence Award In Education

By Muhammad Ibrahim, Sokoto The All Nigerian Conference of Principals...
spot_img

Related Articles

Popular Categories

spot_imgspot_img