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“Asake and Rema Among Top 10 Artists with Highest Spotify Gen Z Listeners in Sub-Saharan Africa”
By Milcah Tanimu
The influence of Generation Z, aged between 11 and 26 years, is undeniably shaping popular culture, especially in the realm of music. Spotify’s year-end recap, known as Spotify Wrapped, provides insights into the listening preferences of this dynamic generation across Sub-Saharan Africa, highlighting the artists who resonated most with them in 2023.
Canadian rapper Drake secured the top spot, propelled by his collaborative album with 21 Savage on ‘Her Loss’ and the release of ‘For All the Dogs’ in October. Afrobeats, a dominant genre among Gen Z, showcased Nigerian artists Burna Boy, Asake, Davido, Rema, and Omah Lay in the top 10, reflecting their consistent contributions throughout the year. Notably, Burna Boy, Asake, and Davido released new albums, while Rema and Omah Lay unveiled deluxe versions of their previous works.
Beyond Afrobeats, international artists also captivated Gen Z. The Weeknd, with the deluxe version of ‘Starboy,’ and Travis Scott, with the highly anticipated ‘Utopia’ album, earned spots in the top 10. Additionally, despite not releasing solo projects, 21 Savage and Future secured positions, showcasing Gen Z’s affinity for international rap.
The top songs streamed by Gen Z further emphasize their inclination toward dance music. Nine out of the top 10 songs are African, rooted in Afrobeats or Amapiano, with Nigerian artist Ruger’s ‘Asiwaju’ claiming the top spot. Asake’s ‘Lonely At The Top’ and Davido’s ‘FEEL’ and ‘UNAVAILABLE’ from the album ‘Timeless’ also made the list. British artists Dave and Central Cee’s ‘Sprinter’ is the sole hip-hop song in the top 10, attesting to its global appeal among Gen Z.
‘Mnike,’ an Amapiano track that gained viral popularity, represents the only South African song in the top 10, underscoring the impact of virality. Ayra Starr’s ‘Rush’ stands out as the only track by a female artist in the top 10, adding diversity to Gen Z’s musical preferences in Sub-Saharan Africa.
December 19, 2023
Burna Boy and Rema get MTV nomination for “Best African Act” at the 2020 MTV EMA awards
Nigerian singers Burna Boy and Rema have been nominated for the Best African Act at the 2020 MTV EMA awards.
According to MTV’s announcement today, BET Awards 2020 winner and Grammy nominee, Burna Boy once again got nominated in the Best African Act. Coincidentally, this was the same category he won an award in 2019.
Other African singers in the category include, Master KG, Kabza de Small and DJ Maphorisa (South Africa), Sheebah (Uganda), Gaz Mawete (Democratic Republic of The Congo and Rema (Nigeria).
Read also: Burna Boy becomes first Nigerian artist with certified silver album in UK
Burna Boy reacted to this by showing appreciation to MTV for nominating him and to his fans. He wrote “A big thank you to my MTV family for nominating me again for this award and to my fans all over the world for listening to and supporting my music.“
October 7, 2020
Fireboy DML, Burnaboy and Rema feature in FIFA 21 video game soundtrack
It has just been announced that the sound track for the football simulation game FIFA 21 features Nigerian singers, Fireboy DML, Rema and Burna Boy and over 100 artists from 23 different countries.
The deal negotiated by EMPIRE Publishing & YBNL makes Fireboy the first Nigeria-based artist featured in the official FIFA 21 game soundtrack which is set for launch worldwide on the 9th of October 2020, for PlayStation 4, Xbox One, and PC.
His song, Scatter is set to feature on the main game, which is a huge one for the singer.
Other Nigerians who feature on the Soundtrack are to feature on the Volta Football aspect of the game. Rema with ‘Beamer’ and ‘Location’ by Santan Dave, a British rapper of Nigerian descent. ‘Location’ also features Grammy-nominated Nigerian superstar, Burna Boy.
Read more: Burna Boy becomes first Nigerian artist with certified silver album in UK
Below is the full list of singers set to feature in the highly anticipated game;
“At a time when our shared connections mean more than ever, the soundtrack to EA SPORTS FIFA 21 defines global culture like never before,” said Steve Schnur, President of Music, Electronic Arts.
“The days of borders – musically speaking – are gone. Our soundtrack goal is to change the way players around the world hear and experience football and introduce them to new music that will change their lives.”
September 29, 2020
Fireboy, Rema feature on FIFA 21 official soundtracks
Nigerian singers, Fireboy DML and Rema’s songs will feature on the official soundtrack of EA Sports FIFA 21 video game, the game maker announced today.
According to EA Sports, “The all-new soundtrack to FIFA 21 features tracks by more than 100 artists from 23 different countries.”
Fireboy and Rema represent Nigeria alongside top musician across the globe including Stormzy, Dua Lipa, Sia and a host of other buzzing artists.
According to the game maker, Fireboy’s ‘Scatter’ will feature on the main football soundtrack while Rema’s ‘Beamer’ will entertain game lovers in the VOLTA (street soccer) mode of the game.
“The Menus Soundtrack features massive new music from established artists and hot newcomers, while the VOLTA FOOTBALL Soundtrack drives street action with the latest and greatest in grime, electronic and hip-hop.
“Together, that’s over 100 artists including international headliners like Dua Lipa, Anitta, Tame Impala, Royal Blood (a FIFA 21 launch exclusive), Glass Animals, Charli XCX, Disclosure and Stormzy, while introducing artists-to-watch that include Alfie Templeman, Oliver Malcolm, Dylan Fraser, Joesef, 박혜진 Park Hye Jin, Priya Ragu, Nnena, Celeste, Madame Gandhi and Chløë Black.”
EA Sports also added that fans can now listen to the VOLTA FOOTBALL Soundtrack while playing other modes such as FIFA Ultimate Team and Career Mode by changing the in-game settings.
Fans and game lovers will be entertained on October 1st as “more than 50 soundtrack artists come together on their respective channels to celebrate the upcoming launch of FIFA 21 in the FIFA World Premiere.”
The FIFA 21 is set to be released officially on October 6, 2020.
September 28, 2020
“Rema is way ahead of his generation’, Davido says
Popular award winning Nigerian singer and DMW record label boss, David Adeleke, professionally known as Davido has declared Mavins Records singer, Rema is “way ahead” of his generation.
The ‘Assurance’ and ‘Fall’ crooner made this remark about his fellow musician on Monday, June 1, 2020.
This is coming after after Rema reacted to the mannerism with which Nigerian youth protested against recent death of Uwaila and Tina. Who were killed by Rapists and Police respectively.
Popular award winning Nigerian singer and DMW record label boss, David Adeleke, professionally known as Davido has declared Mavins Records singer, Rema is “way ahead” of his generation.
The ‘Assurance’ and ‘Fall’ crooner made this remark about his fellow musician on Monday, June 1, 2020.
This is coming after after Rema reacted to the mannerism with which Nigerian youth protested against recent death of Uwaila and Tina. Who were killed by Rapists and Police respectively.
Uwaila was raped and killed in an RCCG Church in Edo state. While Tina was shot dead by a trigger happy police officer.
Rema took to micro blogging platform, Twitter and wrote;
“TBH (To be honest) I feel weird fighting for my generation behind a keypad.”
According to Rema, he would rather make his voice heard through more effective means than protesting behind a keypad on social media.
Music executive Ubi Franklin lauded the young lad for such powerful utterance. He shared a screenshot of the tweet on his Instagram page and wrote; “This tweet right here”
However, Davido on seeing Rema’s post as shared by Franklin, took to his insta story to praise him .
“Way ahead of his generation” Davido wrote.
June 2, 2020
Wizkid is a Legend – Rema opens up
Dumebi crooner,Rema, called Wizkid a legend and an inspiration to his music career.
This was after a fan asked during a question and answer session: “Does Wizkid inspire you? Do you like his sound?”
Rema replied: “A Legend, yes. Many legends have inspired this generation and part of our goal is to inspire the next. It’s the only way our legacy can be preserved.”
Rema also gave an advice to broke guys: “Change your mindset, change the laws that guide this realm, Watch your friends, believe in your vision, listen more, mind your business, sow your seeds, prepare for sacrifices to be made, stay patient, and most of all, act a fool and pray.”
Revealing how he deals with negative side talks in the music industry, Rema said: “The son of God was crucified even after the love he showed the people of this world. It didn’t stop him from fulfilling his promise. In fact, it was part of the purpose today that his legacy remains. Our new generation’s crucifixion takes place on the internet or in the gatherings of many men with envy in disguise. That won’t stop me from fulfilling my purpose.
“I know of many legends who swarm in the rivers of love only to be hated today because of the life they lived behind closed doors. Fame can not make me pose on social media to be who I’m not just to be loved. I grew up different and it shared my personality for I will not succumb to the will of men for there will be no happiness to feed their thirst. We all sin but fame has made us even more vulnerable to the extent that sinners now count our sins, I guess it’s part of the price.”
The singer was also asked if he has ever had a girlfriend.
“Yes, didn’t deserve her”, he said.
May 22, 2020