For years, insurance in Nigeria was viewed with skepticism—often dismissed as unnecessary or unreliable. Long delays, endless paperwork, and stories of unfulfilled claims left many Nigerians unconvinced. But today, the narrative is shifting.
A new wave of digital transformation is reshaping the insurance landscape. With the rise of mobile technology and digital tools, insurance is becoming more accessible, convenient, and customer-friendly. At the forefront of this evolution are a few standout companies leading the charge.
Here are the top three insurance companies in Nigeria revolutionizing the industry through digital innovation in 2025:
1. AXA Mansard
A true pioneer in Nigeria’s digital insurance space, AXA Mansard continues to set the standard for convenience and tech-enabled service delivery.
Its flagship app, MyAXA Plus, puts control in the hands of customers—allowing users to:
- Manage health plans
- Book hospital appointments
- Purchase insurance policies
- Access real-time support
With over 100,000 downloads, the app’s popularity reflects a growing demand for fast, paperless, and branch-free insurance. Whether it’s health, motor, or travel coverage, AXA Mansard is enabling seamless transactions with just a few taps.
2. Heirs Insurance Group
Launched in 2021, Heirs Insurance Group has rapidly become one of the most innovative players in the market, combining financial growth with a tech-forward strategy.
At the heart of its digital push is its intuitive mobile app, SimpleLife, which lets users:
- Purchase a wide range of insurance products (motor, life, travel, etc.)
- Submit and track claims easily
The app has already seen over 70,000 downloads and is supported by:
- Prince, an AI-powered WhatsApp chatbot
- A USSD platform for offline access
- Nigeria’s first fully digital insurance experience centre
In 2024, the company reported a 200% revenue boost from digital channels, highlighting both the success of its tech-led model and growing consumer confidence in online insurance services.
3. Leadway Assurance
With decades of experience, Leadway Assurance is successfully bridging tradition and technology to meet the needs of modern consumers.
The Leadway App offers access to a wide array of products, from basic motor coverage to complex investment-linked plans. With over 50,000 downloads, it’s gaining traction among users looking for a smooth, self-service insurance experience.
Other key features include:
- Integrated online customer service and chat support
- Streamlined policy purchases and claims tracking
- Educational tools that improve financial literacy and demystify insurance
Leadway’s digital approach is empowering Nigerians to better understand and manage their insurance needs—anytime, anywhere.
Final Thoughts
From mobile apps and AI chatbots to digital service centres and financial education tools, these three insurance leaders—AXA Mansard, Heirs Insurance, and Leadway Assurance—are redefining how insurance works in Nigeria.
The message is clear: insurance is no longer a distant or difficult process. Whether you’re insuring your car, home, health, or future, there’s now an app for that—and it’s getting smarter by the day.
