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Tourism: Mahmoud advocates for policies to promote African cinema globally

By Joyce Remi-Babayeju

The FCT Minister of State, Dr. Mariya Mahmoud, has advocated for policies that will take African cinema to the global stage.

Mahmoud gave this charge at the opening ceremony of the 14th edition of the international Zuma film festival held at the Jabi Lake Mall in Abuja.

She also advocated for policies that would empower filmmakers to showcase their work, stressing that efforts should be made to nurture a future where African cinema takes its rightful place on the global stage.

In achieving this feat, the minister who was represented by her Special Assistant on Social Development Secretariat, Hon. Helen Zamani, called on the three tiers of governments, investors and stakeholders
to invest more in the film to boost the economic and cultural development of the territory.

Hon. Helen Zamani, also noted that the Zuma film festival has become a true celebration of storytelling, culture, and creativity.

“Let me use this opportunity to reiterate that the Zuma film festival is not just an event; it is a movement—a convergence of voices, ideas, and visions that shape the narrative of who we are and where we are going.

“The power of film is much more than entertainment. It is a mirror reflecting our collective experiences, dreams, and struggles. It is a bridge connecting diverse cultures and a canvas for the stories that define us,” she stressed.

Furthermore, the minister called on filmmakers to recognize the role of technology in the film industry.

According to her; “As a matter of fact, in an era where technology evolves at lightning speed, the way we tell stories is changing. From virtual reality to artificial intelligence, these tools are transforming how audiences engage with films.”

“We must therefore embrace these innovations while remaining true to the authenticity that sets our stories apart.”

The minister identified
funding and infrastructure to distribution and copyright issues as some of the numerous challenges in the industry despite its immense potential.

She commended the organizers of the Zuma film festival for creating the platform to showcase the future of African cinema.

In his address, Dr. Ali Nuhu, the Managing Director of the Nigerian Film Corporation, described the festival as a hallmark of African creativity and innovation, noting that the festival has been globally recognized for its rolle in promoting the rich cultural heritage of Nigeria and the continent.

He noted that this year’s theme, “Digital Renaissance: Embracing the Future!”, underscores the transformative power of digital technology in reshaping filmmaking and storytelling.

Daybreak reports that the opening ceremony brought together a diverse audience of creative professionals, cultural enthusiasts, diplomats, and government officials to celebrate the union of culture and technology.

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