The joint venture agreement between between Star of China and NTA Nigeria, has so far resulted in the investment of over $200m directly into the Nigerian economy, while at the same time the operation has created an entire industry in dubbing and translation in Nigeria movie and entertainment industry.
This was the revelation made by
the Chief Operating Officer of startimes Mr. Tunde Aina.
Speaking with journalist in Abuja, Aina said that the funds represents the amount so far injected into the country by Star of China in the provision of equipments and development of the technology behind the digital terrestrial and satellite services offered by the joint venture to Nigerians.
“since the inception of our organization in 2010, we have invested over $200m in the Nigerian economy and have provided direct employment to thousands of Nigerians and indirect employment to thousands of dealers all over the country who are earning from this group” .
Speaking on the dubbing and translation sector, Aina noted that, the industry was underdeveloped until Startimes came on board.
” many of our contents that have local appeal are translated into local languages especially Hausa for our large audience in the North.
” we regularly broadcast locally made content to help boost the sector, the group has had massive impact in the trends of the movie industry, one of which is dubbing, that is translating a movie in a foreign language into local languages. Before our arrival in Nigeria, the dubbing industry was virtually non existent but in order to give our viewers quality content in their local languages we started it, and other companies have followed suit”.
Aina who decried the rising cost of diesel as a major impediment to its operations, however said that thing are looking up especially with the full digitization of the broadcast industry in Nigeria. He said that startimes recently signed an agreement with the ITS to provide free digital TV services to the country “Instead of starting a new rollout, we came together with the ITS which is a recently certified company, in the field to implement a phase by phase project of switching the country from analogue, to free digital TV”.
He noted that with this agreement startimes would be able to attract more Nigerians to take advantage of its services which remains the most affordable in the country.
In the area of corporate social responsibility he said that ” Startimes has undertaken many CSR projects, some of which are the SOS village and the 1,000 village project organized by the Chinese and Nigerian government to give over 1,000 villages across the country free TV viewing facilities and decoders”
