x

China strives to build stronger rural tourism

 

By Yin Jie, People’s Daily Overseas Edition

China’s rural tourism embraced rapid development in recent years.

In 2019, over 300,000 entities running agritourism businesses had been established in the country, generating total revenue of 850 billion yuan ($130.28 billion). Last year, rural tourism created 11 million jobs and benefited over eight million rural households.

Rural tourism destinations also saw huge numbers of visitors during this year’s Spring Festival holiday.

To keep the authentic rural features is what many regions trying to do when developing rural tourism. At present, China’s rural tourism sector is becoming more subdivided and characteristic, with higher quality.

Recently, the Ministry of Agriculture and Rural Affairs (MARA) noted that it will further optimize the rural tourism industry and build a batch of high-quality projects.

According to Zhou Yezheng, deputy director of MARA’s Department of Rural Industries, 400 villages and townships have been selected for the demonstration of the “one village, one product” project aiming at boosting local industrial development, which will help foster contiguous development. Besides, the country also issued a list to recommend featured rural products and craftsmen, as a way to help rural areas market their featured industries.

Feng Xi, after working in Shanghai for two years, decided to go back to his hometown in Jiuhuashan, east China’s Anhui Province. Helping his parents with his family’s agritainment business at first, Feng sensed the bright prospects of rural tourism, and persuaded his parents to upgrade their facilities and launched online services of customized tours.

“Most of the visitors come here for leisure activities and to spend holidays, so I hope I can offer them more personalized services,” Feng said.

Apart from providing tour services, Feng is also cooperating with a few young people around him to sell local specialties online. During this year’s Spring Festival holiday, they for the first time livestreamed the scenery of Jiuhuashan Mountain.

Envisioning a bright future of rural tourism, more and more young entrepreneurs like Feng are going to the countryside to start their businesses. The new business philosophies and development modes they brought are huge wealth for the country to develop rural tourism.

To attract more high-level professionals in the cultural and tourism sector is an inevitable step for the upgrade of China’s rural tourism. Huang Xihua, a deputy to the National People’s Congress and general manager of Guangdong Provincial Tourism Holdings Co., Ltd., proposed that the country establish an institution of higher learning of rural revitalization to cultivate more professionals for rural tourism.

Hot this week

President Tinubu Hails Late Audu Ogbeh’s Service to Nigeria as Former Minister Is Laid to Rest

By Francis Wilfred President Bola Ahmed Tinubu has extolled the...

FERA Hit Hard at PENGASSAN Over Fraudulent Claims Against Dangote Refinery

…as independent investigation exonerates Dangote Refinery The Fair Employment Rights...

Wike Condoles With Arise News Over Death Of News Anchor, Vows Killers Will Be Apprehended

By Joyce Remi-Babayeju The FCT Minister, Barr. Nyesom Wike, has...

Nigeria@65: Shendam Council Chairman Urges Youths to Embrace Technology, Innovation

By Israel Adamu, Jos The Chairman of Shendam Local Government...

Security: Wike Lights Up Abuja Districts, Flags – Off integrated Solar Lighting Project

By Joyce Remi-Babayeju The FCT Minister, Barr. Nyesom Wike, on...

Gov Sule Flags Off Bursary Disbursement, Reiterates Commitment to Education

By Abel Leonard, Lafia Governor Abdullahi Sule of Nasarawa State...

North-Central APC Forum Urges Tinubu, NASS to Reject Calls for State Police

By Israel Adamu, Jos The North-Central All Progressives Congress (APC)...

Africa’s infrastructure deficit takes spotlight at pre-G20 event

..Two-day side event in Johannesburg seeks to mobilize global...

Bandits Kill Businessman in Kogi, Kidnap Bus Passengers in Yagba

Ny Noah Ocheni, Lokoja Suspected bandits have killed a prominent...

Related Articles

Popular Categories

spot_imgspot_img