Facebook Unveils Monetization Features for Nigerian, Ghanaian Creators

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Meta has announced that starting July 1, 2024, content creators in Nigeria and Ghana with at least 5,000 followers will be able to earn money on Facebook.

The company introduced two monetization features: In-Stream Ads on Facebook and Facebook Ads on Reels.

According to a statement from Meta, these features will enable creators to generate revenue by producing original videos and growing their communities. Eligible creators in both countries can monetize their video and reel content, with support available in over 30 languages globally.

The statement read: “To use either product, creators must pass and remain compliant with Facebook’s partnership monetization policies and content monetization policies. They must also be at least 18 years old. Additionally, for in-stream ads, creators must meet certain requirements such as having a minimum of 5,000 followers.”

Commenting on the rollout, Global Partnerships Lead for Africa, the Middle East, and Turkey at Meta, Moon Baz, said: “Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together.”

“This expansion will empower eligible creators in the vibrant creative industries across Nigeria and Ghana to earn money, while setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.”

“In-stream ads can play before, during, or after on-demand videos, whether it’s pre-recorded content or a recording of a previous live stream. Types of In-stream Ads include Pre-roll Ads (which play before a video starts), Mid-roll Ads (which play during videos), Image Ads (static image ads that display beneath the content), and Post-roll Ads (ads which appear at the end of videos).”

“Ads on Facebook Reels integrate seamlessly into original reels, enabling creators to get paid based on the performance of their original reels while entertaining fans,” Baz added.


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