By Joyce Remi-Babayeju
The Minister of Information and National Orientation, Mohammed Idris, has congratulated Dr. Omoniyi Ibietan who was newly elected into the Executive Council of the African Public Relations Association (APRA), at the 35th APRA Annual Conference and Annual General Meeting (AGM), held in Abidjan, Côte d’Ivoire from May 13- 18, 2024.
The Minister also a Fellow of APRA, acknowledged the significance of the election in the advancement of public relations across Africa, adding that while it is a pivotal moment for APRA, the collective expertise, and leadership of the newly-elected Executive Council would be instrumental in attaining the long-term vision of the association.
The new APRA Executive Council members comprises Arik Karani from Kenya as President, Dr. Michele Mekeme from Cameroon as Vice President, and Dr. Omoniyi Ibietan from Nigeria as Secretary-General.
Idris urged the new Executive Council to “continue to uphold the reforms in APRA,” stressing the importance of expanding the democratic space by encouraging greater participation of national public relations institutions across the continent.
He highlighted the need for inclusivity and collaboration to strengthen the public relations profession in Africa.
The Minister also called on the Executive Council to work closely with the African Union Commission and the Council of Ministers to ensure that public relations remains central to policy formulation, programme execution, and project implementation.
