Former presidential aide and social commentator, Reno Omokri, has called on Lagosians to reconsider their spending habits, particularly the popular cultural practice of buying ‘Aso Ebi’ for social events. He believes cutting back on such expenses could significantly improve personal finances.
In a post on his official X account on Wednesday, Omokri criticized the pressure many Lagos residents face to participate in multiple social gatherings, which often involves buying expensive, coordinated outfits known as Aso Ebi. While the tradition symbolizes unity and celebration, he argued it has become a financial trap for many.
“If you’re in Lagos and struggling financially despite having a job or business, try removing Aso Ebi from your life. You won’t believe how much is spent on it,” Omokri wrote. “The pressure to keep up appearances is overwhelming.”
He lamented that many people prioritize Aso Ebi over savings and investment opportunities, like participating in cooperative societies (Esusu), which help members grow wealth over time.
“People aren’t saving or investing, yet they’re buying fabrics for parties they’ll only wear once,” he said. “Instead of building wealth, they’re spending to impress.”
Omokri also linked the desire for social recognition through parties to poor financial decisions, such as falling for Ponzi schemes advertised at these events. He advised young Nigerians to adopt a more disciplined lifestyle, reduce their social outings, and focus on financial growth.
“Pause the parties—Owambe, Obito, Trado—and go ghost for a year,” he suggested. “Invest in Esusu, learn about stocks and cryptocurrency. Let your absence create value.”
He concluded by warning against the toxic influence often found at lavish parties, where people pretend to be successful while masking dubious income sources.
“Success isn’t complicated. You’re just making it harder by chasing social validation instead of financial freedom,” he added.
