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Tag: E-commerce

BOSG Commences E-Commerce in Borno

By Dauda R PamMaiduguri

Borno state governor, Prof. Babagana Umara Zulum, Friday launched the State E-commerce platform designed and adopted by the Ministry of Higher Education, Science, Technology and Innovation on the Android operating systems during the flag off of SMEDAN’s conditional grant scheme in Maiduguri.

He said his administration was committed to developing business enterprises in the state, especially through engaging several youths in various employment platforms to make them self reliant by disbursement of more than N3bn.

He explained that, the administration has invested in many new vocational training centres and has revived old ones to rekindle SMSEs in the state by establishing sustainable businesses of their own.

And hinted that a sustainability development agency will be created in the near future with the aim of developing a vanguard for rural industrialization and poverty reduction to enhance livelihood of the people.

Prof. Zulum urged the SMSEs artisans and technicians to register with Borno State E-commerce in order to explore the various economic opportunities and have the knowledge on advertisment and other technologies in order to boost their trade.

Recalled his recent trip to the Nigerian Export Promotion Council (NEPC) and the Nigerian Export Processing Zone Authority (NEPZA) in Abuja to attract investment opportunities to the state as the governor announced the application for the resuscitation of the Banki Free Trade Zone, BFTZ..

In a welcome address, the Commissioner Ministry of Higher Education, Science, Technology and Innovation, Dr. Babagana Malumbe, said that the platform was innovated in line with Governor Zulum’s 10 Pact Agenda and 25 Years Development Plan towards formalizing the small scale enterprises and reducing unemployment and federal government’s digitalization process.

He said it is also aimed at reducing unemployment, promoting regional trade and increasing export by capitalizing on the three borders shared by Borno State, in a bid to increase internally generated revenue (IGR) to the state.

The Commissioner also expanciated on the benefits of the platform, stressing that, it will enable citizens to join the global village to market their products, locate artisans and choose stocks based on one’s choice.

Arguing that the essence of the launching was for the registration of location, contacts and commodities for entrepreneurs.

August 28, 2021
E-Commerce expert urges Nigerians to embrace E-Business

An Akwa Ibom based e-commerce expert and CEO of EC Global Mall, Mr Ubong Brownson has called on Nigerians to diversify into E- business because it has become the new way for commerce worldwide.

Brownson has also said that with Covid-19 unfolding in many phases, and with no known solution at the moment, the surest way to sustain the economy would be to expand the online business space.

Speaking with newsmen in Uyo yesterday, the E-Business magnet who is also the founder of Brandocoin and Exchange however warned Nigerians against investing in online businesses without products to market.

“The Covid-19 pandemic changed the world. As bad as the pandemic has been and the losses it brought because of the lockdown to some nations economy, it also became an eye-opener to the possibilities available in the new world where everything can be done online.

“Now we have virtual meetings online, we buy and sell online, we have group meetings online, we have group recreational activities online, virtually everything now can be done online. So for those who wish the world to go back to normal or how it used to be, you need to wake up to the reality of the new world where we are”.

“But those considering investing in online businesses must first of all ensure that owners of such online platforms have products to sell . This is because online businesses not generating money cannot stand. Such platforms are mere pyramid schemes”. He advised.

Explaining the concept of BrandoCoin and Exchange, an indigenous Crypto currency he developed to help account owners grow their deposits, make easy transfers, withdrawals and purchases, Brownson explained that Brando is a cryptocurrency exchange and wallet that give people access to popular cryptos.

“BrandoCoin (BDC) was officially launched on the 9th of July 2021 and is used by members in more than 50 countries. Brando is creating the world’s biggest exchange and utility-based coin that will ensure that millions of people around the world are able to access digital assets and upcoming blowo-chain projects in the BEP20/ERC20 ecosystem.

“With your account, you can buy any coin of your choice. With that App, you can swap the coin to any coin you want, from Bitcoin to Ethereum or Litecoin. The security and privacy of the APP are guaranteed.” He explained.

August 11, 2021
Arahah market promotes E-Commerce, expands business skills for women – ACCI

By Joyce Remi- Babayeju

President of Abuja Chamber of Commerce and Industry, ACCI, Dr. Abubakar Al-Mujtaba has said that the Arahah market is to promote E- Commerce and to expand the business skills of community women.

Al- Mujtaba said this on Saturday at the second edition of the Arahah market exhibition which took place at the ACCI Complex along the Abuja-Lokoja Expressway.

He said that the Arahah Hybrid market is which started in December 2020 is an initiative of the Abuja Chamber of Commerce and Industry and Women Arise Development and Humanitarian Initiative (WADHI).

According to him the aim of the market i initiative is to support and promote digital trading platform for local businesses and Small and Medium Scale Enterprises, SMEs, training and capacity building, improved sustainable agricultural production and E-Commerce.

Ak-Mujtaba said that the Arahah market is a platform set aside by ACCI to boost revenue generating capacities, bridge the middlemen gap, grant market the access to customers and to give community women the avenue to expand their businesses.

He disclosed that the second edition has converged business persons from various trades with special particularly traders from the South Eastern part of the country.

He noted that the Arahah market will serve as a gateway to economic development by bringing producers, regulators, off-takers and exporters of commodities within the African countries and globally together in one location.

‘I want to use this platform to renew the commitment of the chamber, to continuously provide platforms to market products and services and encourage packaging for exports that meets regulatory requirements and international best practices.”

He reiterated the commitment of chamber through its secretariat and the four centers namely Abuja Trade Center, Business Entrepreneurship Skills and Technology Centre, Dispute Resolution Centre, and Policy Advocacy Centre, continue to support the Arahah market initiative through it’s various program and activities.

July 5, 2021
Cross-border e-commerce helps speed economic recovery in Southeast Asia

By Zhao Yipu, People’s Daily

Although it was weekend, workers were still busy sorting express parcels shipped from overseas to Thailand at a warehouse of TPI Import-Export & Shipping. Co., Ltd. located on the outskirts of Bangkok, capital city of Thailand. A large number of the parcels were goods ordered via e-commerce platforms.

The number of express delivery parcels from online shopping platforms has risen significantly this year, said a worker at the warehouse, adding that they have been short-handed because of the increased workload, and that sometimes when they couldn’t deliver parcels in time people who want to receive their products quickly would drive to the warehouse to pick up their parcels.

“Due to the COVID-19, I mostly shopped online during the first half of the year,” said a resident in Bangkok, adding that the number of orders she has placed on e-commerce platforms such as Shopee and Lazada has increased significantly compared with the previous years.

Global management consulting firm Bain & Company predicted that the number of online shoppers in Southeast Asia is expected to reach 310 million this year, doubling that of the previous year.

In 2019, the size of the e-commerce market in Southeast Asia reached $38 billion, according to a report jointly released by Google, Temasek and Bain & Company, suggesting that the figure may exceed $153 billion by 2025.

The booming e-commerce is becoming an important driver for promoting economic recovery in Southeast Asia.

China and Southeast Asian countries have always worked closely in cross-border e-commerce, providing strong support for the economic recovery in Southeast Asia.

Many featured local products in Southeast Asia, including Thai coconuts, Malaysian Musang King durians and mangoes of Myanmar, have been introduced to China through e-commerce platforms and become increasingly popular among Chinese consumers.

Since the beginning of this year, trade between the Association of Southeast Asian Nations (ASEAN)and China has bucked the trend of economic recession brought about by the COVID-19 pandemic and shown a good momentum of growth, in which cross-border e-commerce has played a key role.

Besides engaging in cross-border trade on e-commerce platforms, Chinese companies have also brought experience, mature technologies and operation models to the Southeast Asian e-commerce market, which is still in the early stage of development, helping to improve local e-commerce technology, logistics and payment systems.

In the meantime, they have introduced livestreaming and other emerging marketing models into Southeast Asia.

Established in 2012, Lazada has expanded its business to Indonesia, Malaysia, the Philippines, Singapore, Thailand and other Southeast Asian countries.

In 2016, China’s e-commerce giant Alibaba invested in Lazada and acquired control of the company. Since then, Alibaba has upgraded the entire platform with new technologies and set up over 30 warehousing centers in a dozen cities in Southeast Asia to improve the “last mile” logistics capability of the platform.

Chinese companies have also enabled the platform to adopta variety of payment methods to meet the diverse demands of consumers.

Lazada has now developed into one of the largest e-commerce platforms in the ASEAN region, with its number of annual active consumers exceeding 50 million.

Chinese companies have also strengthened e-commerce cooperation with their counterparts in Southeast Asian countries in many other areas.

Alibaba has built the Electronic World Trade Platform together with Thailand and Malaysia, aiming to facilitate digital customs declaration and clearance for small and medium-sized merchants and thus shortening logistics time.

Chinese e-commerce giant JD.com and Central Group, a leader in retail and service business in Thailand, have jointly established an online shopping platform named JD Central, which has become one of the top 10 online shopping platforms in Thailand.

The year 2020 has been designated as the China-ASEAN Year of Digital Economy Cooperation, during which e-commerce has become, without doubt, a new highlight of China-ASEAN digital economy cooperation.

The proportion of digital economy in ASEAN’s GDP will increase from 1.3 percent in 2015 to 8.5 percent in 2025,predicted Dato Lim Jock Hoi, secretary-general of the ASEAN.

China is at the forefront ofthe development of digital infrastructure and is an important partner of ASEAN in its efforts to promote digital economy in the region, said Lim.

Southeast Asian countries should take advantage of the China-ASEAN Year of Digital Economy Cooperation to carry out exchanges and cooperation with China in the field of e-commerce, so as to further improve the e-commerce development pattern in Southeast Asia and speed up the recovery of regional economy, said an associate professor at the Faculty of Economics, Thammasat University in Thailand.

August 27, 2020
Top e-commerce brands and their logos

Over the past few years, e-commerce has evolved substantially. No matter how big or small a business is, to earn more revenue, today, every company is making an online presence. This has changed the game between brands completely.

Having an online business doesn’t always mean having a great website.

To help the audience find a business, you need to have a logo. Logos are the brands’ most notable identity.

By simply looking at the logo, customers can recognize a brand easily. A well-designed logo can help businesses get launched at the stratosphere level while a wrong one can lead to failure.

Creating a logo that can get connected with the audience is not as easy as it seems. It requires careful planning.

If you are planning to start an ecommerce business, before designing a logo, it is better to get some inspiration from the top e-commerce brands.

have a look at top e-commerce brands with the best logo designs.

1. Amazon:

Amazon started its operations in 1994, and during that time, it was nothing but a small online bookstore. But today, it is a billion-dollar company that sells every product we can think of. The brand has not only won the hearts of the audience through their services but also their logo design.

The design of their logo is quite simple but communicates a lot about the company. The arrow starting from ‘A’ to ‘Z’ conveys that they sell everything a customer can possibly want.

Additionally, the arrow below the wordmark denotes the smile that the customers of the company would experience by shopping on their website. The black color in the design signifies dominance, while the orange color resonates with happiness and pride. The font used in the logo is similar to the Officina font style.

2. eBay:

When the company got launched, Pierre Omidyar, the founder, didn’t think much about having a symbol. He just wrote the name of a company in a plain black color text in Times New Roman font, which was perceived as the company logo. But actually, it was not a logo. When the founder realized the importance of a logo, he introduced a new logo with a different font and color palette.

If you compare the current logo with the previous one, the notable difference that you will see is that the letters are not overlapping.

The colors of all the letters are the same. Talking about the font, well in both versions, the designer has used the same font called Univers. The only difference is that the current font is thinner than the previous one.

3. Walmart:

Walmart is the largest global American department store chain that started its operations in 1950. From the starting, the name of the company has been the center point of their logo design. The company has undergone many transformations, and the current logo has been around us since 2008.

Unlike old logos, the current logo, except the letter ‘W’ features ‘Walmart’ in lowercase. The star symbol has been replaced with the sun icon, representing sparks of creativity and innovation that they and their employees embody.

Talking about the colors, well, the designer has used the soft blue and yellow scheme in the design that evokes a feeling of happiness and inspires hope.

The font that has been used in the design seems to be close to Myriad Pro. The current logo reflects the company’s new eco-friendly approach to run their business globally, and today it is one of the most recognizable symbols in the e-commerce industry.

4. Target:

Target is the second-largest retail store in the USA. The company started its operations in 1902. In 1989, the company removed the ‘Bullseye’ image from its logo. But in 2006, the iconic standalone bullseye again become a part of their logo design. In 2018, the company introduced its current logo.

The only difference between the current and previous logo (2004) is that the company name has been changed from uppercase to lowercase. The circle within the circle symbolizes totality and universalism.

The company’s logo stands out because of its bold red color and striking simplicity. Do you want to create a striking logo for your business too? Use an online logo maker tool. The tool lets users design professional logos within minutes.

5. Alibaba:

Alibaba is a Chinese multinational company that specializes in e-commerce, retail, Internet, and technology. The company started its operations in 1999. Since the beginning, its iconic emblem has been a part of their logo design. If you look closely into the emblem, you will find a smiling face, which is probably the face of ‘Alibaba’, and the letters ‘A’ and ‘L’.

This sets a perfect example of negative space. In the current logo, the name of the company has been placed just below the symbol.

The first part of the name has been written in bold while ‘.com’ is given a regular weight font. Universe (for Alibaba) and Pluto Sans (for .com) fonts have been used in the design.

6. Uber:

Uber is an American multinational company that offers ride-share and ride-hail. In 2018, the company introduced its new logo. In the old logo, the name of the brand was written on black background in capital letters. But in the current logo, by writing the letter ‘U’ in capital and the rest in small letters, the brand has represented itself to be friendlier.

The background and the color of the logo have been kept similar. Talking about the font, well, Uber Move san-serif font type has been used by the designer as the font is popular for moving signage worldwide.

7. Snapdeal:

Snapdeal is one of India’s largest e-commerce companies. It was in 2016 when the company gave a second-time makeover to its logo. Earlier the company had a wordmark logotype, but with the rising competition, the brand rebranded itself with a new logo along with campaign called ‘Unbox Zindagi.’

The icon in the logo resembles an open box. The current logo has been designed by Design Studio – a firm that has also designed the logo of ‘Airbnb.’

8. Flipkart:

Flipkart is another top e-commerce company that started its operations as an online bookseller. Since the time of its inception, the company has introduced six logos. The current logo was introduced in 2015. The logo was conceptualized and designed by the Flipkart design team and an external agency called Umbrella Design.

The new identity aligns with Flipkart’s vision of commerce in India by re-establishing its focus on the mobile platform. As per the company, the 3D design and complementary colors in the logo help in breaking the mess and making the brand more attractive on mobile platforms.

The new logo design combines the elements of youthfulness and playfulness. The new design has also retained all the elements that represent the company’s legacy of being trustworthy, strong, and authentic.

9. Best Buy:

Best Buy is an American multinational consumer electronics retailer that was founded in 1966. Since the time of its inception, the company has undergone many logo changes. It was on May, 2018, when the company introduced its current logo. Aesthetically and technically, the current logo is much better than the previous ones.

In the current logo, the company name has been pulled out of the sales tag and the size of the sales tag has also been shrunk. The sales tag has been placed adjacent to the letter Y. The company has retained its bold font.

Only the color of the font has been changed from black to white. The simplicity of this logo and the famous sales tag makes it one of the best ecommerce logo designs.

10. Urban Ladder:

Urban Ladder initiated its operations in 2012, with a thought to make a million homes beautiful. The company logo sets a perfect example of minimalism. The logo features an incomplete square along with the company name. This incomplete square represents four walls of an empty room that requires good furniture to grow more beautiful. The orange color used in the logo signifies creativity and joy.

11. Port of Mokha:

Port of Mokha is a famous brand that sells coffee from Yemen. Mokha is basically a port city on the Red Sea coast of Yemen. Just like the name, the company has a logo featuring a boat leaving from the coast. There is a trail of waves behind the boat. The brand name has been placed behind the boat. The logo also communicates the story of the owner, who left for Yemen to bring back its coffee for the world to taste.

12. Newegg:

Newegg is a leading tech-focused e-retailer in the USA. The company has a global reach of more than 80 countries. The company started its operations in 2001. The founders of the company claim that the name as well as the company logo represents hope for new business in the world, which was earlier a struggle for the e-commerce businesses.

Just like the name, the company’s current logo features an image of three eggs, and the brand name has been written on top of one of the eggs. The color white and orange have been used in the design to denote perfection and success respectively.

Conclusion:

That’s all folks! These are the top e-commerce companies that have created great logo designs. We hope that this list has inspired you and will help you create a unique logo for your company. Which company logo has inspired you the most? Share with us in the comments section below.

December 10, 2019