By Milcah Tanimu
Nigerian beauty enthusiasts are increasingly embracing trends that celebrate individuality, cultural heritage, and sustainability in 2024. As the beauty scene undergoes a vibrant transformation, influencers and brands are leading the way with innovative styles and standards. Here are the top five beauty trends taking over Nigeria this year:
1. Skinimalism: Less is More
Firstly, the “skinimalism” trend emphasizes natural beauty with minimalistic skincare routines. In 2024, Nigerians are focusing on streamlined regimens that enhance the skin’s natural glow. Consequently, they are prioritizing hydration and effective products over layers of makeup. The “no-makeup” makeup look, which highlights fresh and glowy skin, is becoming increasingly popular.
2. C-Sculpt Blush
In addition, inspired by the post-Barbie movie aesthetic, the C-sculpt blush application technique is gaining traction. This method involves applying blush above the cheekbones and blending it upwards to the temples, thereby creating a youthful, lifted appearance. Soft coral shades and brown undertones are preferred for a natural finish.
3. Short, Natural Hair
Meanwhile, while long hair remains appealing, there’s a growing appreciation for short, natural hairstyles. Buzz cuts, skin fades, and stretched curls are becoming popular choices, reflecting practicality and personal expression, particularly amidst economic factors.
4. Chrome Nails
Furthermore, chrome nails, characterized by their futuristic metallic shine, are a standout trend at parties and events. Available in soft silver or bold iridescent shades, this nail art trend speaks to Nigeria’s fashion-forward spirit and love for glamorous styles.
5. Glossy Lips and Dewy Skin
Lastly, the shift toward glossy lips and dewy skin marks a departure from the matte makeup looks of previous years. Neutral-toned lip glosses provide a fresh finish, while the dewy skin trend focuses on achieving a hydrated, radiant complexion. By using highlighters and illuminating products, beauty enthusiasts can enhance natural beauty and complement the minimalist makeup approach.
In conclusion, these beauty trends reflect a blend of bold innovation and a return to natural aesthetics. As Nigerians embrace these exciting changes, the beauty landscape continues to evolve, highlighting individuality, creativity, and well-being.
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