On July 20, YouTube, the video streaming platform owned by Google, implemented price increases for its monthly and annual premium plans in the United States.
According to information on the company’s website, the YouTube Premium plan now costs $13.99 per month, which is a $2 increase from the previous price. Additionally, the annual plan saw a price hike of $20, bringing it to $139.99.
As of now, it remains uncertain whether these price adjustments will also affect other markets. Google has not yet responded to Reuters’ request for a comment on the matter.
In April, YouTube introduced additional features for its premium users, allowing them to host Google Meet sessions and watch videos together with other users on the platform.
Furthermore, YouTube Music’s subscription price in the U.S. saw an increase of $1, now priced at $10.99. This change comes in line with similar price adjustments made by other music streaming services such as Amazon Music, Apple Music, and Tidal.
