By Milcah Tanimu
Ayra Starr’s new documentary, *Dare to Dream*, premiered on August 1, 2024, and offers an intimate look into her rise to global fame. The 23-minute film, available on Amazon Music, explores her personal and professional journey, from her beginnings in Lagos to her recent achievements, including a Grammy nomination for Best African Music Performance.
Here are five key takeaways from the documentary:
1. **Her Origins in Cotonou**
Ayra Starr, whose real name is Oyinkansola Sarah Aderibigbe, was born in Cotonou, Benin Republic. The coastal city’s serene environment played a significant role in shaping her love for calmness and family. Reflecting on her roots, Starr describes how her childhood in Cotonou remains a cherished memory, even as she has adapted to the busier life in Lagos.
2. **Family Resistance to Her Musical Aspirations**
Starr revealed that her father was initially opposed to her pursuing a music career, while her mother was open to the idea, albeit only within the context of gospel music. This resistance from her father fueled Starr’s determination to succeed in music. She viewed the challenge as an opportunity to prove herself and achieve her dream of becoming a star.
3. **Independent Artistic Growth with Don Jazzy**
After being discovered by Don Jazzy in 2019 and signing with his record label, Starr was given the freedom to explore and define her musical style. She appreciated the support she received in finding her sound without pressure to conform to commercial trends.
4. **Embracing Her Role as a ‘Girl Boss’**
Starr discussed her leadership qualities, especially as the eldest daughter in her African family. She admitted to being somewhat bossy with her siblings, a trait she attributes to her position in her family. Her mother and brother have recognized her sense of responsibility and organizational skills.
5. **Early Career as a Tailor and Makeup Artist**
Before her music career took off, Starr worked as a tailor and a makeup artist. Her resilience and versatility in these roles were highlighted by Rima Tahini, Director of A&R at Mavin Records, who admired her “hustling spirit.” Edward Ekunwe, an A&R Manager at Mavin Records, noted her boldness and willingness to challenge norms.
Additionally, Ayra Starr has been named Amazon Music’s Breakthrough Artist, becoming the first Afrobeats artist to receive this recognition. The title comes with a range of promotional support, including playlist features and social media campaigns.
Alexis Cueva from Amazon Music praised Starr as a unique talent in Afrobeats and expressed excitement about supporting her continued success on the global stage.
