By Ogenyi Ogenyi, Uyo
In a historic move marking a significant milestone in its 50-year journey, Champion Breweries Plc. has announced the launch of its flagship beverages in non-returnable cans.
This is the first time in the company’s illustrious history that Champion Lager Beer and Champ Malta would be available in CAN format, heralding a new chapter for the beloved homegrown brand.
The introduction of non-returnable CANS contained in a statement in Uyo yesterday is aimed at meeting growing consumer demand for convenience, portability, and on-the-go refreshment, while solidifying Champion Breweries’ position in the ever-evolving beverage market as a Proudly Nigerian brand.
The new cans would initially be distributed across strategic markets, with further expansion to follow.
Dr. Inalegwu Adoga, Managing Director/CEO of Champion Breweries Plc., expressed his excitement about the milestone, stating,
“This is a proud moment for Champion Breweries. After 50 years of brewing excellence, the launch of our products in CAN formats is a testament to our commitment to innovation and growth.
“This move not only enhances consumer convenience but also reflects our continuous effort to adapt to market dynamics while staying true to the quality that Champion is known for.”
Mr. Anthony Osagwu, Head of Sales and Commercial Excellence, Champion Breweries Plc., highlighted the strategic nature of the launch.
“We have listened closely to our distributors, bulk breakers and consumers. The introduction of cans aligns with market preferences, especially in regions where non-returnable packaging is increasingly sought after.
“This launch allows us to penetrate new market segments and expand our reach beyond the South-South and South-East regions.”
Champion Breweries’ Marketing and Brand Manager, Queen Nwabueze, emphasised the importance of this launch from a brand perspective.
According to Nwabuwze, “Champion has always stood for heritage and quality. By introducing cans for the first time, we are not just embracing modern packaging, we are also positioning Champion as a brand that evolves with its consumers.
“This launch is part of our larger vision to grow our market share and resonate with younger, dynamic consumers who value convenience without compromising taste.”
Champion Breweries Plc. is the leader in regional breweries in Nigeria, headquartered in Akwa Ibom State.
Established in 1974, the brewery has consistently produced quality beverages, which include the flagship Champion premium quality Lager Beer, Champ Malta, Champion Lager With Ginger Extract, Champ Malt with Tiger Nut and Champ Malt with Butter Cookies.
The brewery remained committed to excellence, innovation, sustainability and community engagement with the vision of becoming the undisputed market leader in the South-South region and progressively expand presence across Nigeria and beyond.
