Connect with us

Uncategorized

Mohammed Idris: The Image Maker, Shaping Nigeria’s Public Narrative

Published

on


By Sampson Ikemitang


In a political climate where public trust in government communication is constantly tested, Mohammed Idris has emerged as one of the most visible voices defending transparency, accountability, and strategic public messaging in Nigeria. His recent recognition as recipient of the Image Maker Award 2026 by the Vanguard Media Limited underscores not only his growing influence in national communication apparatus but also the evolving role of image management in governance.
The award, presented during the prestigious Vanguard Media Award held at the Eko Hotel & Suites in Lagos, celebrated Idris’ efforts in strengthening communication between government and the citizenry during a period of sweeping economic reforms by the Bola Ahmed Tinubu led administration. It is needless to say that these reforms have come under serious public scrutiny.


For Mohammed Idris, however, the recognition appears to symbolise more than personal achievement. It represents a philosophy of governance anchored on clarity, credibility and trust. “Communication must not only inform but also build trust,” Idris declared while receiving the award.
From Media Entrepreneur to Government Communicator
Before assuming office as Nigeria’s Minister of Information and National Orientation, Mohammed Idris built a formidable career in media and public relations. He is the founder and publisher of Blueprint Newspaper, Chairman of Bifocal Group, and owner of Abuja-based WE 106.5 FM. His extensive background in Journalism and strategic communication, undeniably, positioned him for the demanding task of managing government Information machinery in a rapidly changing media environment.


His transition from a media proprietor to chief government spokesperson reflects a broader trend in Nigerian governance, where communication expertise has become increasingly vital in shaping public discourse and engendering public confidence.


Observers are of the opinion that Idris assumed office during one of Nigeria’s most turbulent reform periods, in the nation’s history. These reforms range from fuel subsidy removal, foreign exchange restructuring, and fiscal policy adjustments. There is no denying the fact that the reforms have triggered widespread debates, economic pressure, and heightened expectations from the citizenry. In that atmosphere, communication became as important as policy itself.


The Burden of Explaining Reform
Since assumption of office as the Information and National Orientation’s Minister, Idris has consistently emphasised openness and continuous engagement with Nigerians. According to him, government cannot succeed in silence. As such, his ministry has sought to bridge the gap between government’s policy and public understanding through regular media briefings, town hall engagements and coordinated messaging across multiple platforms.


While supporters have argued that Idris communication strategy has brought greater structure and consistency to federal messaging, critics however, have maintained that effective communication must also be matched by visible improvements in citizens’ living conditions. Yet, even critics acknowledge that Minister Idris has remained one of the administration’s most accessible public voices.


At the Vanguard ceremony recently, it will be recalled that Idris described the award as “a testament to the trust we strive to build with every Nigerian”. In fact, that statement highlights the central challenge of his office, thus, persuading Nigerians to trust difficult reforms in uncertain times.
Rebranding Governance through Transparency
Perhaps, one of the defining characteristics of Idris’ tenure has been his repeated emphasis on transparency and accountability. He has maintained that accurate and timely information dissemination is sine qua non not only for governance but also for national security and social stability.


This approach, no doubt, reflects a growing realization within government circles that communication failures can quickly escalate into public distrust. To this end, Minister Idris has championed collaboration between government agencies, security institutions and media organisations to ensure timely, well-coordinated and credible public information dissemination.


The Information Minister’s communication strategy also appears deeply rooted in empathy. For instance, during discussions on economic reforms, he has consistently stressed the need to explain policy decision in ways and manners citizens can understand, while acknowledging the temporary hardships being experienced by some Nigerians.


Why the “Image Maker Award” Matters
In Nigerian political culture, image management is often viewed with scepticism, sometimes, dismissed with a wave of the hand as mere propaganda. But the Image Maker Award signals a more nuanced recognition, the ability to shape national perception responsibly during periods of socio-economic transformation.
For Mohammed Idris, the award came at a defining moment. Nigeria’s reform agenda will remain a subject of debate even as public confidence in government owned institutions continues to fluctuate. In such scenarios, the role of communication extends far beyond publicity –it becomes a tool for national cohesion and development.


The Vanguard honour therefore acknowledges Idris’ role in navigating one of the country’s most sensitive assignments –managing public understanding in a reform-driven administration.

                             Beyond the Award

Despite the recognition, Minister Idris has insisted that the honour is “not an endpoint, but a call to do more for the Nigerian people”. That statement may ultimately determine how posterity will judge his tenure as the Information’s Minister.


While it is instructive to note that Awards celebrate moments, public trust, on the other hand, is built over time. For Mohammed Idris, the real test lies ahead, sustaining credibility in a political landscape where narratives shift quickly and the citizenry increasingly demand authenticity over rhetoric.
In a nation where communication can influence stability, shape policy acceptance, and define leadership perception, Mohammed Idris has positioned himself as more than just a government’s spokesperson. He has undoubtedly, become one of the pivots of Nigeria’s public narrative in an era driven by reforms.

Ikemitang writes from the Federal Ministry of Information and National Orientation, Abuja.

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Uncategorized

ADP Presidential Candidate Aliyu Bin Abbas Signs National Peace Accord

Published

on

By

By Jabiru Hassan

The Presidential Candidate of the Action Democratic Party (ADP), Ambassador Aliyu Bin Abbas, yesterday participated in the historic signing of the first Peace Accord organised by the National Peace Committee at the International Conference Centre, Abuja.

Ambassador Aliyu Bin Abbas commended the committee for the timely initiative and reaffirmed his unwavering commitment to peaceful, credible, transparent and violence-free elections in 2027.

He urged all political leaders, candidates and supporters to embrace issue-based campaigns, respect democratic values and reject violence, hate speech and intimidation.

“No political ambition is worth the blood, peace and future of Nigeria. We may contest against one another, but we must never become enemies of Nigeria.”

He called on Nigerians, especially the youth, to participate actively and peacefully in the democratic process and vote for leadership that will unite and transform the nation.

Continue Reading

News

24 Bandits Killed As Army, DSS, Vigilantes Foil Mass Kidnap in Katsina Community, Rescue Victims

Published

on

At least 24 bandits were killed on Tuesday after soldiers of the Nigerian Army, operatives of the Department of State Services (DSS), Katsina Community Watch Corps foiled an attempt to mass-kidnap persons in Gidan Bawa village, Kandarawa Ward, Bakori Local Government Area of the state.

According to a security source, the operation followed sustained intelligence which uncovered plans by about 40 gunmen loyal to notorious bandit kingpin, Isiya Kwashen Garwa, to invade the village and abduct many residents, especially women and children.

The plot, sources said, was intended to replicate the mass abduction of residents of Woro community in Kwara State, ostensibly to embarrass the government.

Acting swiftly on the intelligence, DSS operatives mobilised the Community Watch Corps, and the Civilian Joint Task Force (CJTF) from Guga camp, and ambushed the bandits.

The source disclosed that the joint security operatives neutralised 24 bandits and rescued the abducted villagers.

Security operatives also recovered 19 stolen cattle from the community during the raid.

The source added that there were ongoing efforts to track down the fleeing bandits.

Continue Reading

Uncategorized

Tinubu To Varsities: Produce Job Creators, Drive National Devt

Published

on

By

Stephen Olufemi Oni, Ilorin

President Bola Ahmed Tinubu has charged Nigerian universities to move beyond the traditional focus on awarding degrees and reposition themselves as centres of innovation, practical skills, research and national development.

The President gave the charge on Tuesday in Ilorin, Kwara State, while declaring open the 37th Annual Conference and General Assembly of the Committee of Vice-Chancellors of Nigerian Universities (CVCNU), held at the University of Ilorin.

Represented by the Minister of State for Education, Professor Suwaibat Saidu Ahmad, President Tinubu said the country could not achieve sustainable economic transformation without corresponding investment in human capital.

He described universities as critical partners in the Federal Government’s development agenda, stressing that they must produce graduates capable of responding to the realities of a rapidly changing global economy.

“Universities are more than institutions where degrees are awarded. They are centres of knowledge creation, innovation, critical thinking, entrepreneurship, cultural development and national transformation,” he said.

According to him, Nigerian universities must produce graduates who are not only academically sound but also innovative, ethical, digitally competent, entrepreneurial, adaptable and capable of solving real-world problems.

He challenged university authorities to reconsider the quality and relevance of graduates being produced, particularly in an era dominated by artificial intelligence, automation, biotechnology, data science, renewable energy and advanced manufacturing.

“The question before us is no longer simply whether our universities are producing graduates. The more foundational question is: what kind of graduates are we producing? How effectively are our universities preparing them to contribute to Nigeria’s economic and social transformation?” he asked.

Tinubu said his administration was pursuing reforms aimed at improving the quality, relevance, accessibility, affordability and accountability of tertiary education.

He explained that the Federal Ministry of Education was implementing the Nigerian Education Sector Renewal Initiative, with particular attention to institutional governance, quality assurance, research and innovation, digital transformation, skills development and stronger university-industry linkages.

The President also called for stronger practical training in Nigerian universities, noting that academic knowledge must be complemented by hands-on experience.

He disclosed that the government had begun reviewing curricula, particularly in agriculture, to shift the emphasis from theory to practical training.

“We are moving away from 70 per cent theory and 30 per cent practical to a robust 80 per cent practical and 20 per cent theory,” he said.

He added that accreditation requirements would now compel universities, faculties and departments of agriculture to establish partnerships with relevant industries, while students would be expected to undertake industrial attachments throughout their academic programmes.

According to him, the same approach would gradually be extended to other disciplines through the review of the Core Curriculum and Minimum Academic Standards (CCMAS).

Tinubu further urged vice-chancellors to strengthen research partnerships with government, industry, development partners and communities so that research findings could be transformed into products, services, policies, technologies and practical solutions to national challenges.

“Nigeria cannot become a globally competitive economy by relying primarily on the consumption of knowledge generated elsewhere,” he said.

“Our universities must become powerful engines of research, innovation, technology development and entrepreneurship.”

The President also emphasised the importance of effective university governance, urging vice-chancellors to strengthen accountability, improve institutional planning and deploy public resources prudently.

He noted that vice-chancellors were not only academic leaders but also managers, employers, financial stewards, community leaders and strategic partners in national development.

“Leadership, vice-chancellorship, is not about research. It is about administrative skills. It is about the ability to manage both research and humans at the same time,” he said.

On graduate employability, Tinubu said universities must ensure that their curricula reflected the changing demands of the labour market.

He urged institutions to strengthen internships, entrepreneurship programmes, work-based learning and university-industry partnerships, saying graduates should leave university not merely as job seekers but as value creators, innovators, entrepreneurs, professionals, researchers and responsible citizens.

The President also highlighted student welfare and access to education, saying government interventions, including the Nigerian Education Loan Fund, were designed to reduce financial barriers and expand access to tertiary education.

He, however, stressed that financial support must be accompanied by quality academic programmes, adequate infrastructure, effective student services and safe and inclusive learning environments.

Tinubu called for collective action among government, universities, students, academics, the private sector, development partners, professional bodies, regulators, alumni and communities to transform the nation’s university system.

He said the 37th CVCNU conference presented an opportunity for university leaders to move beyond identifying challenges and develop practical solutions capable of strengthening Nigeria’s higher education system.

The President commended the CVCNU for sustaining the annual platform for dialogue and collaboration and congratulated the University of Ilorin for hosting the conference.

He declared the conference officially open, urging participants to use the gathering to build a more competitive, innovative, inclusive and responsible university system.

Meanwhile, the Kwara State Government called for university reforms that would produce tangible benefits for communities rather than recommendations that would remain on government and institutional shelves.

Representing Governor AbdulRahman AbdulRazaq at the conference, the Commissioner for Education and Human Capital Development and Supervising Commissioner for Tertiary Education, Dr Lawal Olohungbebe, welcomed the vice-chancellors to Kwara State and described the University of Ilorin as one of the state’s greatest educational assets.

He said the state government recognised the importance of tertiary education but stressed that meaningful reform must begin from the basic education level.

Olohungbebe said the state introduced the KwaraLEARN programme to strengthen supervision and improve teaching and learning in public primary schools, particularly in rural communities.

“With KwaraLEARN, we are able to supervise every teacher in the class. Who is in the class, who is not in the class, and not just being in the class. What are you doing in the class?” he said.

According to him, strengthening basic education would help prepare children before they eventually enter universities.

He also praised the University of Ilorin for hosting the conference, describing the gathering of vice-chancellors as a major opportunity for knowledge-sharing and policy development.

Olohungbebe said the experience represented by the university leaders in attendance was enormous, noting that their collective years of experience could be deployed to address Nigeria’s educational challenges.

He urged participants to ensure that the outcomes of the conference translated into practical interventions that would have direct impact on communities.

“We look forward to having fruitful deliberations, and not just the ones that will end up on the shelves, but the ones that will end up in our communities, making a local impact and international relevance,” he said.

The 37th CVCNU conference brings together vice-chancellors and other stakeholders in Nigeria’s university system to deliberate on the future of tertiary education and strategies for strengthening the sector amid rapid technological, economic and social changes.

Continue Reading

Trending

Copyright © 2017 Zox News Theme. Theme by MVP Themes, powered by WordPress.