MultiChoice Nigeria has unveiled that the winner of the 2024 Big Brother Naija (BBNaija) reality TV show will receive a grand prize of ₦100 million. The announcement was made during a press briefing in Lagos on Tuesday.
Busola Tejumola, Executive Head of Content and West Africa Channels at MultiChoice, provided details, stating that the new season will premiere on Sunday, July 28, at 7 PM WAT, and will be broadcast across all Africa Magic channels.
This year’s prize is ₦20 million less than the ₦120 million awarded in the previous season. In addition to the cash prize, the winner will also receive a brand new SUV.
“After 71 days of intense competition, on October 6, 2024, a total prize of ₦100 million and a new SUV will be awarded,” Tejumola announced.
The reduction in prize money follows Ilebaye Odiniya’s victory, who won ₦120 million during the all-stars season in October 2023.
“This season will introduce new twists and fresh housemates who are set to become fan favorites. Viewers can expect surprising twists, dramatic moments, and unexpected alliances throughout the season,” the organizers stated.
Auditions for the ninth season took place from March 27 to May 4, with the organizers promising a season filled with “double drama, relationships, and fierce competition,” as participants will compete in pairs.
