x

“Asake and Rema Among Top 10 Artists with Highest Spotify Gen Z Listeners in Sub-Saharan Africa”

By Milcah Tanimu

The influence of Generation Z, aged between 11 and 26 years, is undeniably shaping popular culture, especially in the realm of music. Spotify’s year-end recap, known as Spotify Wrapped, provides insights into the listening preferences of this dynamic generation across Sub-Saharan Africa, highlighting the artists who resonated most with them in 2023.

Canadian rapper Drake secured the top spot, propelled by his collaborative album with 21 Savage on ‘Her Loss’ and the release of ‘For All the Dogs’ in October. Afrobeats, a dominant genre among Gen Z, showcased Nigerian artists Burna Boy, Asake, Davido, Rema, and Omah Lay in the top 10, reflecting their consistent contributions throughout the year. Notably, Burna Boy, Asake, and Davido released new albums, while Rema and Omah Lay unveiled deluxe versions of their previous works.

Beyond Afrobeats, international artists also captivated Gen Z. The Weeknd, with the deluxe version of ‘Starboy,’ and Travis Scott, with the highly anticipated ‘Utopia’ album, earned spots in the top 10. Additionally, despite not releasing solo projects, 21 Savage and Future secured positions, showcasing Gen Z’s affinity for international rap.

The top songs streamed by Gen Z further emphasize their inclination toward dance music. Nine out of the top 10 songs are African, rooted in Afrobeats or Amapiano, with Nigerian artist Ruger’s ‘Asiwaju’ claiming the top spot. Asake’s ‘Lonely At The Top’ and Davido’s ‘FEEL’ and ‘UNAVAILABLE’ from the album ‘Timeless’ also made the list. British artists Dave and Central Cee’s ‘Sprinter’ is the sole hip-hop song in the top 10, attesting to its global appeal among Gen Z.

‘Mnike,’ an Amapiano track that gained viral popularity, represents the only South African song in the top 10, underscoring the impact of virality. Ayra Starr’s ‘Rush’ stands out as the only track by a female artist in the top 10, adding diversity to Gen Z’s musical preferences in Sub-Saharan Africa.

Hot this week

Editors Urge Government To Create Safe, Enabling Environment For Journalists

· Ask security agents to find missing Vanguard journalistAs...

EXCLUSIVE: Buhari orders probe of Isa Funtua, AMCON over keystone and Etisalat

Following the controversy generated by the leading opposition party,...

6 Signs your boyfriend thinks you are ugly -Take note of No. 2

They say there are three kinds of people; the...

2023: South-East, Middle Belt Forum Endorses Peter Obi

The South-East and Middle Belt Forum has endorsed the...

Oborevwori Receives Sports Festival Torch, Urges Athletes to Uphold Excellence

By Anne Azuka Ahead of the 22nd National Sports Festival,...

22 Delta Assembly PDP Lawmakers Defect To APC

By Anne Azuka Twenty-two members of the Delta State House...

20-Year-Old Arrested for Armed Robbery, Homicide in Kano

The Kano State Police Command has arrested a 20-year-old...

Oluremi Tinubu: Women and Youth Key to Ending Food Insecurity

Senator Oluremi Tinubu, the wife of President Bola Tinubu,...

Remo Reaffirms Distinct Identity in State Creation Demand

The Remo Committee on State Creation has restated its...

2,187 primary school athletes gather in Uyo for MTN champs

By Ogenyi Ogenyi, UyoNot less than 2,187 athletes from...

NiMet Forecasts Three Days of Haziness, Thunderstorms Nationwide

The Nigerian Meteorological Agency (NiMet) has issued a weather...
spot_img

Related Articles

Popular Categories

spot_imgspot_img