[By Abigail Philip David]
Nigeria has emerged as one of the top countries for daily social media usage, with the latest 2024 data ranking it fifth worldwide in average time spent online.
According to a report by Cable.co.uk and We Are Social, shared by World of Statistics on X, Nigerians spend an average of 3 hours and 23 minutes daily on social platforms. This figure places Nigeria among the most engaged users globally.
Kenya tops the list, with an impressive daily social media usage of 3 hours and 43 minutes. South Africa follows with 3 hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes.
Nigeria’s position just behind these countries highlights the country’s strong social media engagement. Other nations with high average daily usage include Colombia (3:22), Chile (3:11), and Indonesia (3:11). Completing the top ten are Saudi Arabia (3:10) and Argentina (3:08).
Countries with notably lower averages include Ghana (2:43), Egypt (2:41), and Thailand (2:30). In Europe, social media use is lower, with Portugal (2:23), Romania (2:20), and Italy (2:17) showing shorter daily engagement times.
**Global Ranking of Social Media Usage in 2024:**
1. Kenya – 3:43
2. South Africa – 3:37
3. Brazil – 3:34
4. Philippines – 3:33
5. Nigeria – 3:23
6. Colombia – 3:22
7. Chile – 3:11
8. Indonesia – 3:11
9. Saudi Arabia – 3:10
10. Argentina – 3:08
11. Mexico – 3:04
12. Malaysia – 2:48
13. Ghana – 2:43
14. Egypt – 2:41
15. Thailand – 2:30
16. Bulgaria – 2:26
17. Vietnam – 2:23
18. Portugal – 2:23
19. Romania – 2:20
20. Italy – 2:17
These figures reflect varying levels of social media engagement across regions, highlighting how digital habits differ worldwide.
