Nollywood actress Etinosa Idemudia has criticised the growing trend of celebrities sharing private messages and emotional tributes only after a colleague’s death, describing the practice as insincere.

Speaking during a recent podcast, the actress warned against posting unreplied direct messages or personal conversations after someone passes away, particularly by people who ignored them while they were alive.

“All those people that post people’s DM when they are dead, if you post my DM, I’ll wake up, slap you and go back to the grave. Don’t try it,” she said.

Etinosa also called out movie producers and colleagues who allegedly refuse to collaborate with actors during their lifetime but later share emotional tributes after their deaths.

According to her, such public displays often appear performative and aimed at gaining attention on social media rather than genuinely honouring the deceased.

Her comments come amid online reactions following the reported death of Nollywood actor Alexx Ekubo, which prompted several celebrities and friends to share memories and alleged private conversations with him.

The actress’s remarks have sparked mixed reactions online, with some social media users agreeing that many celebrity tributes appear insincere, while others defended public expressions of grief.

Organisers of Big Brother Naija have announced the commencement of auditions for the show’s 11th season, with registration open from May 16 to May 20.

In a statement released on Saturday, the organisers said prospective housemates must register through the official audition portal and complete their personal details while selecting preferred audition dates, locations and time slots.

Physical auditions are scheduled to hold from May 22 to 24 in Lagos, Abuja, and Enugu.

The organisers stressed that participation is free and limited to applicants aged 21 and above with valid identification documents. They also warned that the registration portal would close once available slots are filled.

Applicants were further advised that by registering, they consent to the use of their audition materials by the organisers across multiple platforms, while multiple submissions could result in disqualification.

The announcement follows the conclusion of Season 10, which premiered on July 26, 2025, with 29 housemates competing for a ₦150 million grand prize.

Imisi Ayanwale emerged winner after securing 42.8 per cent of the total votes, ahead of other finalists.

Previous winners of the reality show include Mercy Eke, Laycon, Whitemoney, Phyna, and Ilebaye Odiniya.

Nollywood actor Williams Uchemba has shared new details about the marital status of late actor Alexx Ekubo, revealing that his colleague was married before his death.

Alexx Ekubo reportedly died on May 11, 2026, at Evercare Hospital Lagos after a battle with advanced metastatic kidney cancer.

Speaking in a recent interview, Uchemba said Ekubo had tied the knot before his passing but declined to provide further details, stating that the late actor’s family was in the best position to address the matter.

“If anything would come out on that, it would be his family. I will respect his will and the fact that he wanted it that way,” he said.

Meanwhile, actress Uche Jombo also reflected on a recent visit to Ekubo’s wife following the actor’s death.

In an Instagram post, she said the visit was emotional, with Ekubo’s wife sharing memories of him through “tears and laughter” before eventually finding comfort in celebrating his life and legacy.