Afrobeats sensation David Adeleke, popularly known as Davido, has revealed that journalism would have been his chosen profession if he hadn’t pursued a career in music.
Speaking during a recent interview with Atlanta-based radio station 96.1 The Beat, which gained traction online on Thursday, the award-winning artist said his passion for media, communication, and curiosity aligns naturally with journalism.
“I like promo, I like conversations,” Davido shared. “A lot of people don’t know I studied Marketing along with Business Management. I enjoy marketing myself, I love to talk. If I had a podcast, I could talk for three to four days straight,” he said with a laugh.
Known for his strong media presence and engaging personality online, Davido emphasized that interacting with fans and the media isn’t just a duty—it’s something he genuinely enjoys.
“I just feel like it’s part of being an artist. A lot of big artists don’t do press, but I do because I like talking. Some just don’t want to talk, but I don’t mind,” he said.
Currently the most-followed African artist on Instagram, Davido credited his visibility to consistent effort and engagement.
“A lot of people in my position would just relax and let things happen. People ask me why I have the most followers—it’s because I’m working. I know how hard Beyoncé works despite all her success,” he explained.
Davido also touched on his natural curiosity and appetite for learning, traits he said further reflect his inclination toward journalism.
“When people meet me, I enjoy having real conversations. I like to know things, I like information. Even at home, I’m researching. If I wasn’t into music, I’d definitely be in journalism,” he added.
